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Australia tries Blue Jeans on for size

New cloud video collaboration service lands in Australia to drive business productivity

Australian Point of Presence, team and HQ announced

September 12, 2013— SYDNEY, AUSTRALIA  – Today,  Blue Jeans Network – the leader in interoperable video collaboration that has captured nearly 30 per cent of the global video conferencing services market in just two years – officially launches in Australia.

Blue Jeans boosts collaboration and productivity for businesses with a scalable, easy-to-use service for face-to-face meetings and rich content sharing across the widest range of conference rooms, desktops and mobile devices.

Key to Blue Jeans Network’s growth strategy in Asia Pacific, the company is confirming its commitment to Australia with the launch of a Sydney based Point of Presence (POP) targeted for early 2014, or sooner. Blue Jeans Network is also building a local team and HQ, with Country manager, Tom Longhurst, already appointed.
“The burgeoning bring your own device (BYOD) office culture, rise of the mobile workforce and the increasingly diverse range of devices and form factors available is as true in Australia as it is in our other key markets,” said Stu Aaron, chief commercial officer, Blue Jeans Network. “By bridging business and consumer video conferencing tools, Blue Jeans harnesses current software and hardware capabilities to seamlessly connect people via HD video conferencing.”
Australian opportunity and commitment
The Blue Jeans service is experiencing record growth across all facets of its business, including customers, users, usage, bookings and revenues, largely at the expense of legacy hardware based solutions from industry incumbents such as Cisco and Polycom. Blue Jeans Network has achieved this growth across the US, UK, Canada, Germany and India, and is now looking to emulate this success in the Australian market.
“It’s encouraging to see that the availability of super-fast broadband for businesses and consumers is viewed with such importance in this market,” continued Stu Aaron. “In an era of global teams and remote workers, Blue Jeans aims to help further break down barriers created by geography, time zones and travel costs, and enable meaningful, productive and efficient face-to-face meetings without a hefty price tag.”
Australia is currently the sixth largest market for Blue Jeans Network, with over one million call minutes already consumed, by 60,000 participants from 169 companies. The estimated travel savings for Australians to date is approximately 200 million kilometres. 
Australian success to date 
Underpinned by the significant take up of the Blue Jeans service in the local market already, Blue Jeans is now looking to build on its broad range of Australian customers; from large corporations and local government, to entrepreneurial start-ups.
99designs pioneered the design contest, where designers submit competing designs in response to customer briefs, with the winner receiving cash payment for their work. With offices in Melbourne, San Francisco, Berlin, Paris and Brazil, and more than 75 staff, international collaboration is key to the success of its business.
Jason Sew Hoy, chief operating officer at 99designs, said, “Blue Jeans gives us flexibility to connect teams across the globe on any kind of device. 99desings uses a combination of existing room systems, Skype, browser clients and smartphones to connect employees distributed across nine countries, each day.”
More on Blue Jeans
Launching in the United States in 2011, Silicon Valley based start-up Blue Jeans Network is tapping into the skyrocketing demand for global face-to-face collaboration, and bridging the gap between increasingly dispersed social and business networks
Blue Jeans is the only solution in the world today capable of bridging together, into a single meeting, any combination of users on Cisco, Polycom, Lifesize, Sony, Huawei, Microsoft, Lync, Skype, Google Video Chat, or just a browser and a camera. Plus it allows those without access to any video device to join via an old-fashioned phone line.

For further information or an interview with Blue Jeans Network please contact Seamus Horan at Fuel Communications on:

P: +612 8217 6506
M: +61 421 924 367

About Blue Jeans Network

For more information about Blue Jeans Network and to see more on Modern Meetings, including an infographic on the data, visit

At Blue Jeans Network, our mission is to make video communications as easy and pervasive as audio communications, enabling more effective collaboration at work, at home, and on the road. Our cloud-based conferencing service makes this possible by enabling customers to connect with each other seamlessly any time, anywhere, and from practically any device. The Blue Jeans Network extends high quality video communications beyond the traditional boundaries of specialised conference rooms and into the mainstream, allowing individuals and employees throughout an enterprise to interact more effectively with each other, and with their customers, partners, suppliers, family, and friends. Blue Jeans Network is a private company headquartered in Mountain View, California. For more information go to: or follow the company @BlueJeansNet