The availability of web and video collaboration tools in meeting rooms and on user’s computers, desk phones, tablets, and smartphones means that users can be video-capable no matter where they are. This has increased both the need for multipoint video calling, but also the required capabilities of video bridges.
Enterprises seeking to host high quality multipoint video calls have a choice to make – buy a video bridge, or use the services of an external hosted video collaboration bridging service.
The desire to avoid capital investments has driven many organizations to use hosted web and video collaboration bridging services. Traditional video collaboration bridging service providers use 3rd party video bridges as the foundation of their offerings. Unfortunately, these video bridges were not designed to power multi-customer service offerings. As a result, these offerings suffer from cost and feature-related issues.
Blue Jeans Network offers a hosted web and video collaboration service based on internally developed software running on industry-standard hardware. Since Blue Jeans Network is both the solution developer and the service provider offering the solution, the company can respond to issues quickly, add new features at any time, roll new versions quickly, and offer services at a lower cost than providers leveraging 3rd party hardware. This is similar to the model used by Google for its hosted applications, and it works very well.