Innovations in networking, cloud services and mobility are helping to make cloud-based video conferencing technology more attractive to end users and organizations. Traditionally, organizations had separate deployments for their audio, video and web conferencing needs - those deployments could be internal hardware, services or a combination of both. With new technology and the merging of collaboration mediums, the needs of organizations can now be met with a single solution; simplifying deployment and drastically reducing costs.
Advancements in collaboration offerings include:
Mobility. Mobile device use in the workplace offers benefits, but also presents challenges in terms of security, device management and support. BYOD is a trend that is here to stay, and users depend on cloud services on these devices more than they realize. Communications platforms, productivity tools, social media and entertainment are generally cloud-enabled. Affordability, mobile innovations and improved wireless networks will help to drive the use of cloud-based video conferencing, both within organizations and outside.
WebRTC. This open standard enables any Web developer to add real-time audio/video communication features to applications. As the standard evolves, the possibility of true cross-browser capability extends the reach of browser-based video conferencing.
Virtualization. The use of virtualization in the data center has led to a money-saving increase in processing power by eliminating the need to purchase more expensive hardware. Virtualization also helps organizations meet the high-intensity processing requirements of video conferencing, especially as it pertains to high definition (HD) and multiple users. This access to on-demand processing power enabled by virtualized servers improves the scalability potential for hosted video conferencing. Increased capacity has also led to more software-only video conferencing options, both for traditional on-premise systems and cloud-based solutions.
Interoperability (multi-vendor/multi-platform). As interoperability issues continue to persist in a multi-vendor environment, companies will need to look for cost-effective solutions that can bring together their disparate systems. With the interoperability addressed, companies will be able to select low-cost video end points such as browsers and mobile devices that fit the needs of their organizations and employees. Alternative deployment models — cloud-managed services, software-based and non-MCU-based — will allow organizations to extend their current infrastructure without additional investment.
High definition. Delivering a high definition experience in video conferencing often comes at a price: rapid increases in network bandwidth demands owing to end point display size ( mobile, desktop, dedicated video room). High definition also needs a network connection that is reliable and consistent. Blue Jeans' cloud-based architecture offers minimal latency and greatly enhances video streams (up to nearly 720p at 30 fps) for a reliably clear meeting experience. Blue Jeans' video service offers integration with cloud-based business applications like LinkedIn and Salesforce.com, as well as the introduction of mobile applications for Android and iOS.