Innovations in networking, cloud services and mobility are helping to make cloud-based video conferencing technology more attractive to end users and organizations as a whole. Forces shaping multipoint conferencing today include:
Mobility. Mobile device use in the workplace offers benefits, but also presents challenges in terms of security, device management and support. But it's a trend that's not going away. And users depend on cloud services on these devices more than they realize. Communications platforms, productivity tools, social media and entertainment are generally cloud-enabled. Affordability, mobile innovations and improved wireless networks will help to drive the use of cloud-based video conferencing, both within organizations and outside.
WebRTC. This open standard enables any Web developer to add real-time audio/video communication features to applications. As the standard evolves, the possibility of true cross-browser capability extends the reach of browser-based video conferencing.
Virtualization. The use of virtualization in the data center has led to a money-saving increase in processing power by eliminating the need to purchase more expensive hardware. Virtualization also helps organizations meet the high-intensity processing requirements of video conferencing, especially as it pertains to high definition (HD) and multiple users. This access to on-demand processing power enabled by virtualized servers improves the scalability potential for hosted video conferencing. Increased capacity has also led to more software-only video conferencing options, both for traditional on-premise systems and cloud-based solutions.
Interoperability (multivendor/multiplatform). As interoperability issues continue to persist in a multivendor environment, companies will need to look for cost-effective solutions that can bring together their disparate systems. With interoperability solved, companies will be able to select low-cost video end points such as browsers and mobile devices that fit the needs of their organizations and employees. Alternative deployment models — cloud-managed services, software-based and non-MCU-based — will allow organizations to extend their current infrastructure without additional significant investment.
High definition. Delivering a high definition experience in video conferencing technology often comes at a price: rapid increases in network bandwidth demands owing to end point display size ( mobile, desktop, dedicated video room). High definition also need a network connection that is reliable and consistent. Blue Jeans' cloud-based computing architecture offers minimal latency and greatly enhances video streams (up to nearly 720p at 30 fps) for a good meeting experience. Blue Jeans video services integration along with cloud-based business applications like LinkedIn and Salesforce.com, as well as the introduction of mobile applications for Android and iOS are recent examples of the latest technology trends Blue Jeans Network offers to adress the varied needs of businesses.