“Finally, Blue Jeans makes us look smart.”
The agency business is a people business. It's hard to sell and implement big ideas without looking people straight in the eye, gauging their reaction to the pitch and asking them to trust you. Ever tried to convince a VP of marketing to run a million-dollar campaign over the phone? It just doesn't happen. That decision and that campaign are going to impact their political capital within the company, their job, their career and even their life.
My controller told me that travel expenses were killing us. We had to cut back on travel to maintain our profit margin. I argued that phone conferences simply don't work. People are distracted on phone conferences. They spend half the call on mute. They check email. They clean their desks. They have second phone calls. They aren't plugged in to the pitch. We tried video conferencing, but every prospect or client had a different system.
Marketing is about trust, and people lose trust in your ability to manage a project effectively when you can't even put together a video conference.
So what would you choose? Lower profit margin or happier clients?
Thankfully, we didn't have to make that choice. We found Blue Jeans. Blue Jeans conferences are easy to set up and we've never had an issue with a client or prospect joining the conference (from the Netherlands to New Zealand). Using Blue Jeans has cut down on sales travel and client travel without sacrificing sales results or client satisfaction. Travel costs are down. Profit margin is up. And we're actually able to set more sales meetings and hold more frequent strategic client meetings because of all the time we save by staying off planes. We'll grow revenue by 35% or more this year with better profit margin -- and a lot of that has to do with Blue Jeans.
Finally, Blue Jeans makes us look smart. It creates a professional, tech-forward experience for the people who interact with our brand and that cannot be underestimated.
If you're in the people business, you should be using Blue Jeans.