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What do FacebookFoursquare and Groupon have in common? Apart from utilizing Blue Jeans Network, it's skyrocket internet success. Each has spawned virtual communities, transformed the way we live, and have forced themselves as verbs into our vernacular. (You have 'Facebooked' someone within the hour, I'm sure.)  These three start-ups are re-writing the rules of what it means to run a successful business. Nowadays it's not enough to have an earth-shattering idea.  By touting the ideals of collaborationproductivity and culture at its hub, each of these companies has set themselves apart.  Through sharing and connecting through the power of Blue Jeans video conferencing, they continually foster these ideals to take their companies to the next level. 

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“Here we go again,” thought the Technology Leader as he read the email from yet another frustrated employee. It read: “Why can’t I just use my own smartphone to video conference with my client?” The email presented a compelling, yet futile, request and generated the standard response: “Our organization’s current video conferencing capability cannot support system interoperability.”  

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As promised, I am reporting back from the panel I participated in titled “Video in the Cloud, Video Everywhere” at Interop Las Vegas, moderated by Andy Howard, of Howard and Associates. Andy led an interesting discussion on the benefits and challenges of cloud based video services. 

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Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected. Fast forward eight years and that mission has been realized, with billions of people connecting around the globe, sharing life events, big and small and world history captured, and shared on FB for generations to come. It is for this reason why here at Blue Jeans Network we are so proud to see one of our customers have such great success. 

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Today, I’ll be participating in a panel “Video in the Cloud, Video Everywhere” at the Interop event in Las Vegas.

The session will address two challenging trends; “Is business grade video ready for the cloud?” and “Are enterprises ready to deal with the impact that video traffic will have on their networks?”

Below are my initial thoughts:
A lot has been said about how SaaS is becoming a common delivery model for most business applications. The value is clear - cost, start-up time, feature velocity etc. but is video conferencing ready for such a delivery model?

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Blue Jeans Network was honored last Thursday night at the Hilton San Francisco. The occasion being the 2012 Best Place to Work in the Bay Area award banquet from the folks at the San Francisco Business Times and Silicon Valley Business Journal. Alagu (CTO) and Tricia (HR) were in attendance to accept the award on stage for third place in the small company category.

 

 

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Five months ago, we announced the ability to connect Lync endpoints together into video conferences along with Skype users and with room based conferencing and TelePresence systems like Cisco and Polycom through the Blue Jeans cloud.   No one else can do all of this today. 

Since that announcement we’ve been overwhelmed by customer interest.  It is obvious that many enterprises have Lync migration in their roadmap for 2012-2013, as they look to upgrade their OCS deployment and move towards Lync on-premise, or move to the cloud and use Lync Online via Office 365. While both of these solutions provide excellent peer-to-peer presence and calling functionality without expensive hardware solutions, Blue Jeans adds tremendous value for secure, scalable, multiparty, interoperable video conferencing.

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I hate to date myself, but I entered the workforce before the web was the standard business tool it has become today.

Back then we had libraries at work to get access to the reports and facts and figures we needed. Our phones and computers had wires that tethered us to our desks, and if we wanted to see a coworker, partner or customer, we flew, drove, or walked there.

And we walked to work,… in the snow,… up hill,… both ways… 

It was a dark time.

Kidding aside, I distinctly remember when the web started to take off in business. It was 1994 and this company called Netscape was generating a lot of buzz with its browser. The company would eventually go public in 1995 at $14 a share.  Seemed expensive at the time…

I remember the discussions back then...

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Following last week’s blog post titled “MCUs are dead, Long live the MCU!", I received a lot of great feedback (both direct and from the analyst community) and requests to learn more about how we approached these challenges and innovated to address them.

So let me shed some light on our approach and how we addressed them to build our virtualized cloud-based MCU alternative.

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When we started Blue Jeans a few years ago we had one simple goal - we wanted to make business video calling as easy and affordable as audio calling. Unlike many startups that start with a piece of technology and try to find applications for it, we started with that very simple use case of business video calling. We then embarked on finding the right technologies that could help us solve it. It boiled down to ease of use, interoperability and cost. And at the center of this old world of business video calling was this beast called the MCU. We had to slay the beast to unlock the next level in the game!

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