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An amazing thing happened yesterday as we put the final touches on our new website (and the launch of this blog).  The world began to talk openly about the elephant in the video conferencing room - the need for interoperability. 

The media has responded with such headlines as

Cisco exec Marthin De Beer said it best in his blog posted titled: Video to Video Communication is the Future - Imagine how difficult it would be if you were limited to calling people who only use the same carrier or if your phone could only call certain brands and not others.  We could not agree more (Watch about us video)!

People should have the freedom to choose whatever endpoint they’d like. That means room systems like those Polycom, Lifesize and Cisco/Tandber/Telepresence or whatever they are calling it these days in the marketplace. It also means business desktop solutions like Microsoft Lync or those created by said room system/hardware vendors, as well as consumer solutions like Skype and Google Video Chat.

There is a role (and opportunity) for service providers to deliver the interoperability needed in video conferencing while the endpoint vendors remain focused on their core competencies.

If we rely on the endpoint vendors for standards, we’re in for a very long wait.  We’ve all seen this movie before.  First the major players deny that interoperability is necessary.  Then they start spreading FUD about the downside to a multivendor world. Next they roll out marketechtures promoting altruism provided it’s done their way.  Finally they call for a standards body or consortium to take up the charge….and we wait…and wait…and wait…

Here at Blue Jeans we are all for standards. It's an open source world and we are in favor of any approach that will tear down those walls over time.  Standards typically take years if not decades to roll out.   In some industry’s we have no choice but to wait,  but that’s not the case with video conferencing.  That’s why Blue Jeans built  an interoperable solution for video conferencing that just works today.  We can already connect Cisco w/th Skype, and Microsoft, and Polycom, and Lifesize, Huawei, Sony, etc.   Give it a try to for free.

Let us know which camp are you in? Microsoft Skype, Cisco or “just work damnit”?