When you think of the type of company who uses video conferencing to interact with its customers– what does that company look like? Do they wear ties and button-down shirts? How about jeans and flip flops? What if I told you one such company wears aprons and oven mitts?

The use of video conferencing is traditionally thought of as a tool for the enterprise space.  More established brands and the corporate elite have conventionally been the ones to take advantage of video conferencing because they’re the ones who could afford it.  However, in rebellious Blue Jeans fashion, we’re turning that model on its head.  Well, more like on its stomach. 

What do Facebook, Foursquare and Groupon have in common? Apart from utilizing Blue Jeans Network, it's skyrocket internet success. Each has spawned virtual communities, transformed the way we live, and have forced themselves as verbs into our vernacular. (You have 'Facebooked' someone within the hour, I'm sure.)  These three start-ups are re-writing the rules of what it means to run a successful business. Nowadays it's not enough to have an earth-shattering idea.  By touting the ideals of collaboration, productivity and culture at its hub, each of these companies has set themselves apart.  Through sharing and connecting through the power of Blue Jeans video conferencing, they continually foster these ideals to take their companies to the next level. 

Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected. Fast forward eight years and that mission has been realized, with billions of people connecting around the globe, sharing life events, big and small and world history captured, and shared on FB for generations to come. It is for this reason why here at Blue Jeans Network we are so proud to see one of our customers have such great success. 

BCNET, a not for profit organization serving British Columbia’s higher education and research institutions, found the right desktop and room system video collaboration solution with Blue Jeans after evaluating 17 vendors. BCNET’s members think Blue Jeans has helped improve their face to face collaboration.